JUST AN EGG
The Instagram account @world_record_egg became a global phenomenon in
January 2019 with a simple yet bold goal. The account aimed to break the record for
the most-liked photo on Instagram. This achievement was realized with a
surprisingly minimalist image: a simple egg picture. In addition to securing the record, the account amassed over 5 million followers.
The success of @world_record_egg not only shattered records but also sparked
a series of discussions about the power of social media, digital culture
and the potential for global collaboration.
In 2024, we had the honor of collaborating with @world_record_egg creating the brand "Just An Egg." We developed innovative concepts, creative logos, captivating
characters, and viral videos. This work not only solidified the brand’s identity but also boosted the page's growth, which soared from 4.5 to 5.5 million followers in just
three months. Check out our detailed process below:
LOGO IDEAS
The logo was designed and vectorized in Adobe Illustrator allowing its use regardless of the screen size.
PROFILE PICTURES
CHARACTER DESIGN
The concepts were first conceived in Adobe Photoshop and then vectorized in Toon Boom Harmony
to facilitate the rigging and animation process
BACKGROUNDS
The backgrounds were all produced in Adobe Photoshop.
FINAL ANIMATIONS
Thank you! :D
